Media Strategy

How can we use media to start a conversation and encourage a response?

MediaWorks not only seeks to equip ministries with print and digital media, but also help them maximise its impact among those they seek to reach. We offer training and tools, which helps ministry teams better understand the people groups they are working among. This prepares the ground for developing or selecting content that is relevant and connects with individuals’ hearts.  

“Before launching into production, it is important to assess what is needed and how media will complement their long-term strategy,” said David, leader of MediaWorks. “Giving ministries media to leave with the people they are trying to reach, opens the gate for further conversation and increased engagement.”

"We listen first and don't just show up in a new place and project our way of doing and thinking." - OM, Our Story 

Media strategy workshop

Our media strategy workshop offers an environment of discovery, which deepens your understanding of the specific people group you seek to reach. This insight will guide your ministry team in using or creating media that captures people’s attention and communicates effectively. 

Our media strategists will help you look at how to connect with your audience. They will support you to develop a strategy so that media production and distribution complements your long-term ministry. Following the workshop, they can connect you with media specialists to further support you.

“It energises me when we see the connection between the media we are delivering and how God is using it!” – Bob, media strategist 


    This course is for ministry leaders together with members of their team who are responsible for developing media strategies.



    The workshop is made up of 8 modules, with each module involving around three hours of independent preparation, group discussions as well as live online presentations and coaching. A team can arrange the time of online meetings and set their own pace, but ideally modules should be completed within two weeks.

  • How much does it cost?

    A donation would be welcomed.



    get in touch

“The workshop has been fascinating for all of us. We have learned a lot and we are looking forward to applying it to the ministry."
- OM participant

About the trainers

For the past 30 years Bob Bartz has been working in a wide range of media applications and platforms. Starting out in the world of international radio broadcasting, he has worked with media teams in diverse contexts and cultures. He supports teams to discover the best ways to deliver messages to their intended audience. As a singer/songwriter, he also creates media to communicate hope and inspiration.   Bob has been seconded to MediaWorks from FEBC (Far East Broadcasting Company), where he served in areas of engineering, management, ministry development and content development  in Asia and Africa. 

Erja Tillgren's vision is to work alongside local teams, listening to them and supporting them to use media effectively in their ministry.  Her role also focuses on finding effective ways of evaluating the impact of the media on the people they are seeking to reach. From Finland, Erja’s background is in pre-school education, project management, evaluation and media research. She was seconded to MediaWorks from Sansa where she worked for the past ten years.  

"I want people to know Jesus," said Erja, "but I don't know the language, culture or context of the least reached. Local workers do. I want to enable them to do the work they are passionate about."

Supporting local ministries with media

  • A journey of faith

    When OM outreach worker Sarah* asked Sue* to edit a booklet before printing the story in her language, reading the testimony of someone’s life became a catalyst for Sue’s own journey to faith. 

  • Bible storybook and app with audio for a minority group

    “When [people] found out [about] the book and an app with Bible stories, they invited us to the TV, radio and newspaper to tell the whole republic that they could have such a treasure!” Peter announced.

  • Designing media that strengthens believers in Himalayas

    Small groups of Himalayan believers are asking: “How, now, should we live?” In response, the Himalayan ministry team and MediaWorks have been designing apps and publications, that equip locals to study God’s Word by themselves and grow in their faith.  

"We want out work and our words to shine His light so that those we live amongst will see it and glority God." - OM, Our Story